Overseeing three Twitter accounts has given me quite a bit of insight about our favorite 140 character platform better known as Twitter. I love it. I hate it. I love it. I hate it. I go through the motions with it. However, whatever my feeling is at the time, the power of this social media medium cannot be denied. I mean, there are about 307 million monthly active users. That’s a whole lot of communicating.
A good percentage of those users are trying to build their brands and businesses by connecting and creating communities within the crowd of Tweeters. But many are feeling lost in the tweeting shuffle, and are not sure where to begin or if what they’re doing is the right strategy. Well, allow me pop your tweet bubble with a dose of reality before we get into the do’s and don’ts. Some accounts just stick faster than others. Some people without much effort (but with a great brand) have many followers. Then there are the marketing geniuses with mediocre brands (just keeping it real), who have mastered the art of tweeting and community building by using the old consistency method.
There are many formulas out there and services that will guarantee followers. Some say that buying a few followers will at the very least kick off the interest. I can’t say. I’ve never done it. I pretty much stick to the old fashion way. I would rather have a community of people who is engaged.
If you agree, the following is a list of my do’s and don’ts for creating a following on Twitter. It’s a long post, so grab a coffee!